|
College
Requirements |
|
Course
Code |
Course
Title |
Credit |
Details |
| MRKT3611 |
Principles of Marketing |
3 |
Details |
|
|
In addition to fulfilling the
university and college
requirements (a total of 93
credits which include MRKT
3611), marketing major students
are to obtain 30 additional
credits in the following manner |
|
Department
Requirements |
|
Course
Code |
Course
Title |
Credit |
Details |
| MRKT3621 |
Consumer Behavior |
3 |
Details |
| MRKT3631 |
Marketing Management |
3 |
Details |
| MRKT3633 |
Advertising and Promotion |
3 |
Details |
| MRKT4641 |
Marketing Research |
3 |
Details |
|
Total Credits
Required >> |
12 |
|
|
| |
|
Only One of
The Following Courses |
|
Course
Code |
Course
Title |
Credit |
Details |
| MRKT4671 |
Senior Project -Marketing |
3 |
Details |
| MRKT4679 |
Internship in Marketing |
3 |
Details |
|
Total Credits
Required >> |
3 |
|
|
| |
|
Major
Electives (At least select 5 courses from
below) |
|
Course
Code |
Course
Title |
Credit |
Details |
| MRKT3632 |
Retail Management |
3 |
Details |
| MRKT3634 |
Marketing Channels |
3 |
Details |
| MRKT3635 |
Sales Management |
3 |
Details |
| MRKT4651 |
Business Marketing |
3 |
Details |
| MRKT4652 |
Marketing of Services |
3 |
Details |
| MRKT4653 |
Special Topics in Marketing |
3 |
Details |
| MRKT4661 |
International Marketing |
3 |
Details |
| MRKT4655 |
Internet Marketing |
3 |
Details |
| MRKT4654 |
Business Ethics |
3 |
Details |
| MRKT3631 |
New Product Development |
3 |
Details |
| MRKT3637 |
Relationship Marketing |
3 |
Details |
| MRKT4661 |
International Marketing |
3 |
Details |
|
Total Credits
Required >> |
15 |
|
|
| |
|
Total
Department Credit Hours >>> |
30 |
|