Dr. Mahmood Hajjat

Associate Professor

Dr. Mahmood Hajjat is an Associate Professor and Chair of the Department of Marketing. Dr. Hajjat has been a faculty member of the Department of Marketing since 1997. His teaching interests are in the areas of consumer behavior, marketing management and strategy, sales management, and services marketing. His research interests focus on methodological and measurement issues in marketing, structural equation modeling, persuasion and advertising effectiveness, status of TQM in the Arab World. He has published in a number of internationally refereed outlets including Journal of Nonprofit & Public Sector Marketing, Journal of Marketing Intelligence and Planning, Advances in Marketing Theory, Practice, and Education, Global Business Perspectives, and Advances in Consumer Research.

Major Areas of Interest:

A broad range of research issues including: methodological and measurement issues in marketing; validity and reliability; structural equation modeling; persuasion and advertising effectiveness; cross-cultural considerations in household and group decision making; the role of attribute importance in single and multiple brand attitudes and purchase behaviors; attendee-behavior consistency; the status of TQM in the Arab World and productivity gains from TQM; the impact of ethnocentric tendencies on consumption, the impact of country of origin on consumer attitudes and behaviors.

Courses taught:

• MRKT 3611: Principles of Marketing

• MRKT 3621: Consumer behavior

• MRKT 3631: Marketing Management

• MRKT 3633: Advertising & Promotion

• MRKT 3635: Sales management

• MRKT 3636: New Product Development

• MRKT 4641: Marketing Research

• MRKT 4652: Marketing of Services

• MRKT 5611: Principles of Marketing (MBA)

• MRKT 6631: Marketing Strategy (MBA)

Selected Recent Publications:

• Hajjat, Mahmood M. (2006). “Electronic Commerce: Protecting the Consumer.” Innovation and Administrative and Economic Transformation, April, pp. 411-21.

• Hajjat, Mahmood M. (2003). “Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Level.” Journal of Nonprofit & Public Sector Marketing, vol. 11, issue 1, pp. 93-110.

• Hajjat, Mahmood M. (2002). "Customer Orientation: Construction and Validation of the CUSTOR Scale" Journal of Marketing Intelligence and Planning, (November), vol. 20, no. 7, pp. 428-441.

Current Projects:

• The impact of product quality on corporate performance.

• Relationship between demographics and shopping preferences.

Last updated: 18 December 2011