Dr. Maha Al Balushi

Assistant Professor

Dr. Maha ALBalushi is an Assistant Professor of Marketing in the Department of Marketing. Dr. Maha has been a faculty member of the Department of Marketing since 2000. His teaching interests are in the areas of Advertising and Promotion, Business Marketing, Marketing management.

Major Areas of Interest:

• Country-of origin

• Ethnocentrism and its relation to animosity

• Country image

• Fashion studies

• Branding and brand equity

• Heritage marketing

• Structural Equation Modeling

Courses taught:

• MRKT 3611: Principles of Marketing

• MRKT 3631: Marketing Management

• MRKT 4651: Business Marketing

• MRKT 3633: Advertising and Promotion

• MRKT 6671: Independent Study in Marketing

Publications and Presentations:

• Al Balushi Maha and Krishnan Balaji (2004), Ethnocentrism, Country-of-Origin, and Animosity effect among Consumers of Oman, edited by Sam Fullerton in the proceedings of Academy of Business Administration.

• Al Balushi Maha (July 2003), “Ethnocentrism, Country-of-Origin, and Animosity effect among Consumers of Oman”, Dublin, Academy of Business Administration.

• Maha Al Balushi and Aqeela Al Lawati (2011), Factors contributing to consumers’ adoption of electronic grocery shopping in Oman, in the proceedings of International Business Information Management Association, pp.1516-1527. (ISBN:978-0-9821489-6-9)

Current Projects:

• Relationship between country image and fashion industry.

Last updated: 18 December 2011