Dr. Zakia Al-Adawi

Assistant Professor

Dr. Al-Adawi is an Assistant Professor at the College of Commerce and Economics, Marketing Department since 1998. Her main research interest involves the adoption of technology in general and of e-government applications in particular. She is also interested in applied business ethics and marketing ethics. Currently, she is teaching introductory and major Marketing courses to both graduate (MBA) and undergraduate students.

Major Areas of Interest:

• Consumer Adoption to Technology

• e-Government

• The effect of culture on consumer behavior

• Technology Readiness Index

• Consumer trust on technology

• Structural Equation Modeling

Courses taught:

• MRKT 3611: Principals of Marketing

• MRKT 3631: Marketing Management

• MRKT 4641: Marketing Research

• MRKT 4654: Business Ethics

• MRKT 5611: Principles of Marketing (MBA)

Selected Recent Publications:

• Al-Adawi, Z., Yousafzai, S., and Pallister, J. (2005). “Conceptual model of citizen adoption of eGovernment.” The second international conference on innovations in information technology. Dubai, UAE, September, pp. 26-28. 

Current Projects:

• Perceptions of ethical business practices in Oman.

Last updated: 18 December 2011