Vision: The mass communication department aspires to be one of the foremost departments of mass communication in the Sultanate and in the region, by offering academic programs based on quality education, scientific research, international standard's, and (aspects of the) traditional national culture.
			Mission: The mass communication department seeks to create opportunities for higher education in the field of mass communication and its related branches, i.e. Journalism, Broadcasting Media, and Public Relations and Advertising that provide society with highly qualified specialists.
			Objectives: - To enable Sultan Qaboos University to play its role in developing the cognitive and professional skills of Omani nationals in the field of mass communication. - To provide professional knowledge-based skills that enable Omani to become involved in society research service in the different areas of mass communication. - To provide the requirements and encourage research in various areas of mass communication.