Industry and business from the private and public sectors stand to benefit from University’s know-how and technical facilities through consultancy activities sponsored by them. This typically involves applied research for problem solving and in some cases systematic development of new knowledge for the benefit of the sponsor, to address current problems (threats), create new opportunities, or sometimes encounter unexpected discoveries. The experience gained contributes to the advancement of the University’s research capabilities and academic programs, making them more relevant to addressing major social and economic problems of the Sultanate, while building stronger research ties with various sectors. It also creates an innovative and entrepreneurial environment at the University for generating intellectual property, with commercial potential that would promote a new knowledge-based industry, create local employment, and bring additional revenues to the University from licensing royalties. In addition, in some colleges these activities improve the prospect for future employment of research students by sponsoring organizations. Besides expertise, the nature of the project may also require the use of University facilities.