Today, tourism is becoming an important economic sector for Oman, which has approximately received 2.1 million tourist and generated more than 115,000 jobs, as well as achieving a real annualized growth rate of 5.5 per cent to reach R.O. 2.4 billion ($6.2 billion). It is important to highlight the escalating interest in tourism in Oman, especially as a tool for diversifying economy as well as creating job opportunities. On the other hand, in 2016 Oman launched its National Tourism Strategy, aiming to increase international arrivals to 11.7m visitors per year by 2040, boost tourism’s contribution to GDP from 2.6% today, to more than 6% , create more than 500,000 new jobs as well as to establish more than 1200 new SMEs.
Contributing to this ongoing development and escalating needs, over the last 14 years Tourism Department has been providing the Omani market with well qualified and specialized graduates who are now working in almost every tourism field in Oman. The Department believes that meeting the future demand could only be accomplished through the continuous evaluation and development of the BA academic plans as well as launching new programs.
Program Vision, Mission, and Objectives
The Tourism Department strives through excellence in teaching, to provide an outstanding tourism and hospitality education for its undergraduate program students, according to the international standards.
The Tourism Department undergraduate program is committed to academic excellence, integrity, and ethical behavior through the creation and dissemination of knowledge related to tourism and hospitality in an environment that fosters creative and critical thinking, effective communication skills, freedom of expression, and social responsibility
The main objectives of the Tourism BA Program include:
- Develop leadership and management skills through group cooperation.
- Develop students' capability for career planning, goal-setting and team-building.
- Improve ability to exercise judgment and critically analyze situations and develop alternatives.
- Improve students’ written, oral, and non-verbal communication skills and usage of information technologies.
- Provide students with academic foundation, and "real life" experience for a successful career in tourism and hospitality.
- Develop students' capability to relate disparate areas of the arts and sciences to one another.
- Develop an understanding of tourism and hospitality laws and ethical aspects.
- Develop students’ skills for lifelong learning.
Program Learning Outcomes
According to the international Quality Assurance and Accreditation measures the graduates of the Tourism Department, College of Arts and Social Sciences should acquire four different categories of knowledge and skills. These four categories are:
A. Knowledge and understanding attributes
A.1. Understand the principles of the tourism industry.
A.2. Recognize the Omani successive civilizations.
A.3. Identify the features of both the international tourist destinations in general and the Omani tourist destinations in particular.
A.4. Understand the regulations governing the tourism industry in Oman.
A.5. Comprehend all the jobs, and responsibilities of the local tourism and hospitality entities and the international tourism organizations.
A.6. Recognize the conventional and modern classifications of tourism and hospitality markets.
A.7. Fully understand and apply all the jobs associated with the tourism and hospitality management.
A.8. Understand all the definitions and terminologies utilized in the tourism and hospitality industry and to communicate with tourists with different languages.
A.9. Identify the cultures, customs, and traditions of tourists from different countries all over the world.
B. Intellectual/thinking skills
B.1. Critically assess and evaluate findings.
B.2. Critically interpret data and texts.
B.3. Describe and analyze tourism information.
B.4. Take responsibility for their own learning and continuing professional development.
B.5. Evaluate the factors that influence the development of organizations operating in tourism.
C. Professional and practical skills
C.1. Conduct all the duties required for working in the different departments of travel agencies, airline companies, and hospitality organizations.
C.2. Communicate with tourists in different languages.
C.3. Read and analyze the elements of the travel agencies' and hotels and food service balance sheets.
C.4. Set the main lines of tourist plans for tourist attractions or tourist projects.
C.5. Design plans for both tourism marketing and tourist market research.
C.6. Design, conduct, and analyze tourist statistical studies.
D. Communication and transferable skills
D.1. Use computers efficiently.
D.2. Communicate professionally with tourists.
D.3. Cooperate with other colleagues and to work in teams.
D.4. Self-enhance his/her skills and abilities continuously.
At the time being, students registering in the tourism program study for four years (eight semesters). The department academic plan includes 120 credit hours, 88 credit hours relates to the department specialization. Those 88 credit hours could be divided into two parts. Part one includes 18 courses (52 credit hours) which represent the department major requirements. All students registering in the department should have all those courses regardless of their specific specialization. Students usually receive those courses during their first four semesters in the department.
After finishing their initial four semesters, students will then proceed toward receiving the second part of the department courses, which include 12 courses (36 credit hours) in one of the above mentioned two specializations:
- Tourism Management
- Hospitality Management
- Tourism Management
No industry has been as successful in recent times as the tourism industry, which has become the backbone and lifeblood for the economies of many advanced and developed countries. In this context, tourism higher education is considered a key factor in the tourism industry: tourism education is chiefly responsible for supplying the market with the professional manpower needed to perform all the duties related to the tourism business. The specialization of "Tourism Management" is located at the heart of the tourism education discipline, as it plays a key role in educating and preparing students to work in all the different areas related to both tourism management and operation.
- Degree plan for BA in Tourism Management (2010 and After)
- Degree plan for BA in Tourism Management (2018 and After)
- Hospitality Management
Hospitality operations are located in communities throughout the world. Some of the primary sectors within the hospitality industry include: lodging (not just limited to traditional hotels), foodservice (not just limited to restaurants), private clubs, theme parks, destination management companies, meetings and conventions (planning and operations), cruise lines, managed services, and consulting services. Students considering entering the field of hospitality are required to take into consideration all of the types of businesses that hospitality encompasses but also, the various career streams in functional areas across segments (such as operations, accounting, finance, marketing, human resources, facilities, and risk management).
- Degree plan for BA in Hospitality Management (2010 and After)
- Degree plan for BA in Hospitality Management (2018 and After)