Dr. Hamed Al-Azri

Title:Assistant Professor
Room #:2016-F
Ext. #:1972


Fields of Interest:

Small Business Marketing, Entrepreneurial Marketing, Small Tourism Business Marketing, Destination Marketing, Destination Image Measurement


PhD, Purdue University, USA, 2013
MSc, Purdue University, USA, 2004
BSc, Sultan Qaboos University, Oman, 2001
Hamed Al-Azri worked as a faculty member at the Tourism Department, Sultan Qaboos University, from 2004 to 2015. He then joined the Marketing Department at the university in the summer of 2015. He presented papers at a number of conferences in tourism and marketing areas. Of special note is the award he received for the best presented paper in the first virtual conference on hospitality and tourism management in 2004. During his tenure at Sultan Qaboos University, Al-Azri was given the responsibility of teaching a variety of courses in areas of marketing, business planning, entrepreneurship, and others. His teaching philosophy stands on the principles of igniting students’ creative abilities, supporting their own knowledge construction, and extensively engaging them in discussions and group work. As part of the Ministry of Tourism’s SME development program in 2014, Al-Azri served as the chair of the marketing team that analyzed and presented recommendations on marketing support initiatives for SMEs. He was also a member of the marketing stakeholders team advising the development of the upcoming Oman Tourism Strategy.

Selected Publications:

  • Almuhrzi, H., & Al-Azri, H. I. (2019). Conference report Second UNWTO/UNESCO World Conference on tourism and culture: Fostering sustainable development. International Journal of Culture, Tourism, & Hospitality Research, 13(1), 144-150.
  • Boulanouar, A. & Al-Azri, H. I. (2019). Halal service provision—understated, but not undervalued: A view from Oman. In Hall, M., & Prayag, G.(Eds.), The Routledge Handbook of Halal Hospitality and Islamic Tourism. London, UK: Routledge.
  • Al-Azri, H. I. (2019). GCC source market as perceived by ATM 2018 participants. International Conference on Tourism: Tourism into the New Decade: Challenges and Prospects, Braga, Portugal.
  • Nusair, K., Alfarhan, U., Al-Azri, H., & Al-Muharrami, S. (2019). Socio economic and trip specific characteristics of tourists visiting Oman. 1st International Conference on Smart Tourism, University of Central Florida, USA.
  • Al-Azri, H. I., Al-Busaidi, A., & Andjelkovic, S. (2018). Destination image of Oman in Europe: Measurement and formation agents. TOURAVEL'18 (international        conference), Istanbul, Turkey.
  • Zafar, U. A., Bhuian, S. N., & Al-Azri, H. I. (2018). Evidences of Customer Loyalty and its Salient Correlates from the Arab World. Journal of Transnational Management, 23(2-3), 98-118.
  • Al-Azri, H. I. (2016). Oman. Encyclopedia of Tourism. Frankfurt, Germany: Springer.