Dr. Maha K. Al Balushi

Title:Assistant Professor
Room #:2017
Ext. #:1834

Fields of Interest:

Country-of origin - Ethnocentrism and its relation to animosity - Country image - Fashion studies - Branding and brand equity - Heritage marketing - Structural Equation Modeling


PhD, Marketing , University of Manchester, UK, 2010
MBA, Marketing, University of Memphis, Tennessee, USA, 2002.
BSc, Marketing, Sultan Qaboos University, Oman, 2000.
Maha Al Balushi is an Assistant Professor of Marketing and teaches both undergraduate and graduate courses such as Principles of Marketing, Marketing Management, Business Marketing, Advertising and Promotion. She is the faculty representative of the Marketing Club (Marketing students’ activities) to promote the Marketing Club among students, businesses, and community. Her current research focuses on country image structure in service industry. She serves as a member in SQU branding steering Committee and also in the joint committee between the Authority of Consumer Protection and SQU. Maha won the special commendation in the educational services category at Al Maraa Excellence Awards, October 2012, Muscat, Oman.

Selected Publications:

  • Al Balushi, Maha and Kang, Jikyeong (2014), Marketing our heritage as brands, work-in-progress.
  • Al Balushi, Maha; Butt, Irfan ; and Al Siyabi, Khadiga (2013) Review of Awareness and Views on Branding Oman as a Nation, International Journal of Business and Economics, volume5, number 1, June 2013, pp:5-19.
  • Maha Al Balushi and Aqeela Al Lawati (2012), Determinants of Adopting Electronic Grocery in the Context of Oman, Journal of Internet and e-Business Studies, Vol. 2012(2012), 12 pages.
  • Al Balushi Maha and Krishnan Balaji (2004), Ethnocentrism, Country-of-Origin, and Animosity effect among Consumers of Oman, edited by Sam Fullerton in the proceedings of Academy of Business Administration.