Master of Science in Digital and Innovative Marketing

College

Economics and Political Sciences

Program Type

Study Mode

Full-time or Part time

Duration

2 Years for Full-time and 3 Years for Part-time

Instruction Language

English

Program Coordinator

Name: Dr. Khalid Hussai

Email: k.hussain@squ.edu.om

Tel:  +968 24142967

College Website

http://www.squ.edu.om/ceps

Program Overview

• The Master of Science (M.Sc.) program in Digital and Innovative Marketing caters to the growing demand for digital marketing professionals in Oman and the wider Gulf region, where digital transformation and e-commerce are rapidly reshaping the business landscape.
• The curriculum equips students with advanced skills and knowledge in areas such as digital marketing, artificial intelligence, design thinking for innovation, digital retailing and entrepreneurship.
• The program prepares graduates to pursue professional opportunities in the fields of digital marketing and business innovation, as well as international doctoral degrees.
• Potential employment opportunities for graduates include but are not limited to digital marketing agencies, e-commerce platforms, multinational and local corporations, tourism and hospitality businesses, financial services, government and public sector organizations, and start-up ventures.
• The program directly aligns with Oman Vision 2040 priorities by fostering innovation, entrepreneurship, and digital transformation, contributing to the development of human capital and positioning Oman as a competitive player in the global digital economy.

Admission Requirements

• Applicants should have a bachelor’s degree in marketing, management, entrepreneurship, information technology, computer science, data science, business analytics or a related discipline from Sultan Qaboos University or any other recognized university. 
• A Cumulative Grade Point Average of not less than 2.75 out of 4 or its equivalent in another system (the Deanship of Postgraduate Studies will assess equivalency). 
• A minimum of two years work experience is a must for candidates with a Cumulative Grade Point Average between 2.5 and 2.74 in the Bachelor’s degree. The minimum CGPA should not be less than 2.50. 
• Admitted students must submit a no objection letter from the employer addressed to the dean of postgraduate studies at SQU. If unemployed, a statement from The Ministry of Labor, documenting the unemployment status of the applicant, must be submitted. 
• In all cases, candidates must meet the University’s postgraduate admission requirements.