Upon completing the Bachelor of Arts in Mass Communication, students demonstrate the achievement of specific skills and competencies. Graduates should be able to:
Learning outcome 1: Display expertise as professional practitioners and thereby enhance their employability range and options in the areas of their specializations as Omani nationals.
Learning outcome 2: Understand communication theory and apply it practically for effective communication.
Learning outcome 3: Recognize and evaluate the relationship between communication and culture.
Learning outcome 4: Engage in individual and institutional investigative fieldwork in communication in diverse settings.
Learning outcome 5: Employ effective tools for the exchange of information through the appropriate use of technology and media.
Learning outcome 6: Engage in critical thinking and analysis to distinguish and resolve communication issues.
Learning outcome 7: Create an effective link between the immediate Omani community and the larger global environment.
Learning outcome 8: Understand the processes of communication in various media.
Learning outcome 9: Appraise the relationship between social, educational, and cultural contexts in communication.
Learning outcome 10: Employ the strategies of effective oral and written communication in various media to convey information, to work effectively in teams, and to defend one's position to a variety of audiences.
Learning outcome 11: Use current computer tools, such as programs, software, and databases for researching, analyzing, and resolving issues related to communication.
Learning outcome 12: Design and develop appropriate strategies and tools to enhance communication research.
Learning outcome 13: Pursue further education as an independent lifelong learning process.