1- Curriculum Quality of BA programme: 
The Bachelor of Arts in Mass Communication programme is designed to equip students with the necessary skills and knowledge to excel in state as well as private media and communication
organizations. Graduates of this programme are set to work as:
A. Journalists, producers and content creators in print, digital, and audiovisual media organizations.
B. Public relations practitioners in both state and private sectors.
C. Private entrepreneurs with their own media consultancy companies.

2- Curriculum Quality of MA programme: 

The DMC MA Programme was established in 2005 and comprises of three specialisations: Journalism and Electronic Publishing, Radio and Television, and Public Relations and Advertising. The programme aspires to be among the leading academic programmes in the Arab world through its commitment to high-quality teaching and research. It also aims to be one of the scientifically distinguished programmes in the field of media at the local and regional levels by fulfilling the requirements of excellent quality and research skills and keeping pace with current international developments.

3- Curriculum Quality of PH.D. programme: 

The PhD in Mass Communication is a research-oriented program launched in September 2023.

Doctoral candidates must produce a thesis containing original work of suitable merit to demonstrate their command of the relevant research methodology and their ability to undertake independent research. The thesis should significantly contribute to knowledge in media and mass communication studies, as demonstrated by at least one published peer-reviewed journal paper or accepted for publication and presenting a paper at an international academic conference. Whilst there is no minimum coursework requirement, the Department Postgraduate Studies Committee or Thesis Committee may specify specific coursework requirements deemed in the candidate’s interest. These requirements must be completed within the first year of study. Students who join this PhD programme have the choice to write their theses either in Arabic or in English. This also entails that the VIVA Voice should be conducted in the same language of the thesis.

A- BA programme Objectives: 

1.  Enabling SQU to fulfil its role in building the national capabilities of Omanis both knowledge-wise and career-wise in the media profession.
2. Providing a knowledge and professional base to the program students that enable them to fulfil their role in community service.
3. Contributing to media research demands and encouraging promising researchers in all branches of media studies.
4. Employing Theoretical and Practical knowledge related to communication, journalism, broadcasting, public relations and advertising.
5. Being recruited in mass media and corporate communication and Public Relations departments in different governmental and private institutions.
6. Designing and executing media campaigns in addition to analyzing and understanding mass media in order to meet the interests of the Omani community in that aspect.
7. Using media technology in the field of journalism and broadcasting which empowers the program to effectively serve the community.
8.  Designing and executing media research, public opinion research and public relations research.

B-  MA programme Objectives: 

1. Equip students with advanced education in communication and media, focusing on one of the Programme's three main specializations: Journalism an Electronic Publishing, Radio and Television, Public Relations and Advertising.
2. Equip students with research skills in communication and media.
3. Enable students to identify communication and media-related issues and develop solutions through scientific research.
4. Enhance students' ability to conduct specialised scientific research in communication and media and direct research to serve Omani society.

C-  PH.D. Programme Objectives: 

1. Promote the analytical, explanatory, and critical skills of the Programme affiliates to enable them to offer media-related consultations based on scientific research to the various governmental and private institutions.
2. Qualify the Programme affiliates and enhance their critical and analytical skills and capabilities in different communication and media studies to engage in media education, both inside the Sultanate and abroad.
3. Provide students with the necessary skills to prepare solid scientific research in mass communication.
4. Enable students to understand and apply interdisciplinary studies in the field of mass communication.
5. Meet the labor market's demand for research and media studies in the Sultanate and the Arab region.

A- BA Programme Intended Learning Outcomes

1. Employ practical tools for exchanging information through the appropriate use of technology and media.
2. Use current computer tools, such as programs, software, and databases, to research, analyze, and resolve issues related to communication.
3. Design and develop appropriate strategies and tools to enhance communication research.
4. Understand communication theory and apply it practically for effective communication.
5. Recognize and evaluate the relationship between communication and culture.
6. Use critical thinking and analysis to distinguish and resolve communication issues.
7. Understand the processes of communication in various media.
8. Appraise the relationship between social, educational, and cultural contexts in communication.
9. Employ strategies of effective oral and written communication in various media to convey information, to work effectively in teams, and to defend one's position to a variety of audiences.
10. Engage in individual and institutional investigative fieldwork in communication in diverse settings.
11. Pursue further education as an independent lifelong learning process.
12. Display expertise as professional practitioners and thereby enhance their employability range and options in the areas of their specializations as Omani nationals.
13. Create an effective link between the immediate Omani community and the larger global environment.

B- MA Programme Intended Learning Outcomes: 

1.  Design and conduct scientific and applied research in communication and media.
2. Analyze and address administrative and organizational challenges in media institutions, public relations, and media departments within government and private entities while providing various media and communication services.
3. Apply diverse knowledge aspects to make strategic media decisions.
4. Utilize critical thinking skills to acquire knowledge, manage research, and discuss emerging trends in various communication and media fields.
5. Develop lifelong self-learning skills.
6. Design training Programmes tailored for media professionals based on modern trends in the field.

C- PH.D. Programme Intended Learning Outcomes: 

1. Prepare communication and media studies specialists with extensive and up-to-date knowledge about the latest developments and contemporary mediarelated issues.
2. Apply the acquired knowledge in media studies, prepare in-depth media research and offer media consultations.
3. Prepare qualified researchers capable of discussing and resolving media-related problems.
4. Enhance critical thinking skills and the ability to formulate strategic media policies.
5. Develop the skills of graduates to enable them to offer the best media-related services and consultations to the government and private institutions by promoting their ability to communicate effectively with top-brass management.
6. Conduct training courses in the area of media and consolidate cooperation with the various institutions in order to conduct national research in the media.
7.  Set the path for the graduation of talented, creative, and innovative researchers in media studies.