DMC aspires to be one of the leading mass communication departments in the Sultanate and the region.

To provide academic programs in media and communication, considering the best quality standards and working to provide the community with competent specialists in this field, qualified with the required professional knowledge and skills.

1. Enabling Sultan Qaboos University to play its pioneering academic role in training and qualifying its affiliated students in the media field.

2. Providing the philosophical and theoretical knowledge and applied skills necessary to qualify students in media and communication in line with contemporary global trends.

3. Enhancing future opportunities for students to engage in various businesses and professions related to media and communication and encouraging entrepreneurship and continuous learning.

4. Providing the requirements of scientific research in media and communication and encouraging students affiliated with the program to study, understand and criticize media issues.

5. Disseminating the media culture and its message in the community circles through activities that achieve the vision of the university, college, and department in strengthening community partnerships locally and nationally.

A- BA Programme Intended Learning Outcomes

1. Employ practical tools for exchanging information through the appropriate use of technology and media.
2. Use current computer tools, such as programs, software, and databases, to research, analyze, and resolve issues related to communication.
3. Design and develop appropriate strategies and tools to enhance communication research.
4. Understand communication theory and apply it practically for effective communication.
5. Recognize and evaluate the relationship between communication and culture.
6. Use critical thinking and analysis to distinguish and resolve communication issues.
7. Understand the processes of communication in various media.
8. Appraise the relationship between social, educational, and cultural contexts in communication.
9. Employ strategies of effective oral and written communication in various media to convey information, to work effectively in teams, and to defend one's position to a variety of audiences.
10. Engage in individual and institutional investigative fieldwork in communication in diverse settings.
11. Pursue further education as an independent lifelong learning process.
12. Display expertise as professional practitioners and thereby enhance their employability range and options in the areas of their specializations as Omani nationals.
13. Create an effective link between the immediate Omani community and the larger global environment.

B- MA Programme Intended Learning Outcomes: 

1.  Design and conduct scientific and applied research in communication and media.
2. Analyze and address administrative and organizational challenges in media institutions, public relations, and media departments within government and private entities while providing various media and communication services.
3. Apply diverse knowledge aspects to make strategic media decisions.
4. Utilize critical thinking skills to acquire knowledge, manage research, and discuss emerging trends in various communication and media fields.
5. Develop lifelong self-learning skills.
6. Design training Programmes tailored for media professionals based on modern trends in the field.

C- PH.D. Programme Intended Learning Outcomes: 

1. Prepare communication and media studies specialists with extensive and up-to-date knowledge about the latest developments and contemporary mediarelated issues.
2. Apply the acquired knowledge in media studies, prepare in-depth media research and offer media consultations.
3. Prepare qualified researchers capable of discussing and resolving media-related problems.
4. Enhance critical thinking skills and the ability to formulate strategic media policies.
5. Develop the skills of graduates to enable them to offer the best media-related services and consultations to the government and private institutions by promoting their ability to communicate effectively with top-brass management.
6. Conduct training courses in the area of media and consolidate cooperation with the various institutions in order to conduct national research in the media.
7.  Set the path for the graduation of talented, creative, and innovative researchers in media studies.