• The Master of Science (M.Sc.) program in Digital and Innovative Marketing caters to the growing demand for digital marketing professionals in Oman and the wider Gulf region, where digital transformation and e-commerce are rapidly reshaping the business landscape.
• The curriculum equips students with advanced skills and knowledge in areas such as digital marketing, artificial intelligence, design thinking for innovation, digital retailing and entrepreneurship.
• The program prepares graduates to pursue professional opportunities in the fields of digital marketing and business innovation, as well as international doctoral degrees.
• Potential employment opportunities for graduates include but are not limited to digital marketing agencies, e-commerce platforms, multinational and local corporations, tourism and hospitality businesses, financial services, government and public sector organizations, and start-up ventures.
• The program directly aligns with Oman Vision 2040 priorities by fostering innovation, entrepreneurship, and digital transformation, contributing to the development of human capital and positioning Oman as a competitive player in the global digital economy.

• Applicants should have a bachelor’s degree in marketing, management, entrepreneurship, information technology, computer science, data science, business analytics or a related discipline from Sultan Qaboos University or any other recognized university.
• A Cumulative Grade Point Average of not less than 2.75 out of 4 or its equivalent in another system (the Deanship of Postgraduate Studies will assess equivalency).
• A minimum of two years work experience is a must for candidates with a Cumulative Grade Point Average between 2.5 and 2.74 in the Bachelor’s degree. The minimum CGPA should not be less than 2.50.
• Admitted students must submit a no objection letter from the employer addressed to the dean of postgraduate studies at SQU. If unemployed, a statement from The Ministry of Labor, documenting the unemployment status of the applicant, must be submitted.
• In all cases, candidates must meet the University’s postgraduate admission requirements.
• Eligible candidates will undergo admission test and interview.
• Proof of English language competency must be demonstrated by sufficient scores in IELTS or TOEFL according to the SQU Postgraduate Academic Regulations.

The program is structured as coursework and thesis with 30 credit hours including core courses, electives courses and a research thesis. The program offers flexibility for students enrolled in the program to choose either from full-time or part-time options. Full-time students will be required to complete the program within 2 years while the requirement for the part-time students is to complete the degree program within 3 years.

Following is the general structure of the program with corresponding credit hours.

• Total Credit Hours  =  30
• Total Courses         = 09 (08 courses + 01 thesis)
  • Required Courses       = 05 (15 Credit Hours)
  • Elective Courses         = 03 (09 Credit Hours) - with the option to choose from 7 elective courses
  • Research Thesis         = 01 (06 Credit Hours)     

• Duration
  • Full time    = 2 Years
  • Part time   = 3 Years
  • Maximum Duration for Full time and Part time programs = 3 Years

List of Core Courses

The list of core courses is provided in Table 1. There are five core courses and a research thesis.

Table 1

List of Core Courses

List of Elective Courses

The list of elective courses is provided in Table 2 which shows that there are 7 elective courses from which students can take 3 courses.

Table 2

Degree Plan of the Program - Full Time

Degree Plan of the Program – Part Time

Study Plan of the Program – Part Time

Please follow the link below to apply in MSc. Digital and Innovative Marketing

 https://www.squ.edu.om/ps

Please feel free to contact me if you have any additional queries about the MSc (Digital and Innovative Marketing) Program

Director of Postgraduate Studies

Name: Dr. Khalid Hussain

Email: k.hussain@squ.edu.om  

Tel:      +968 2414 2967